Rebranding Africa

online news south africa

Africa is not limited to the stereotypes defined by the media, which tend to exclusively focus on negative attributes and misleading generalizations when covering African topics. This creates a widely accepted perspective of the continent as being in a constant state of crisis. In doing so, they discount the fact that instead of being a homogenous community, Africa is a continent of diverse countries, each of them having its own history, culture and people.

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